Insanely It is a wonderfully shiny intense watermelon. Perfect for summer, but I love it so much I know I'll wear it all year round. The formulation is extremely shiny, however, I don't find it particularly moisturizing (although, it is by no means drying).
Here's a swatch of it on my lips, however, I think the picture fails to capture the true intensity of this shade.
I love these lipsticks, and I hope to add some more to my collection soon!

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